Foundation Diet and Health
The best perspective for your health
The best perspective for your health
The best perspective for your health
The best perspective for your health

Michael Moss: Obesity as Advertised

The investigative reporter Michael Moss discusses the close relationship between obesity, food and the advertising strategies used by the food industry.
25:44 English

Channel:The Agenda with Steve Paikin Platform:YouTube
Published on:20 August 2013 Producer:Michael Moss
Number of views: 11'781 on 24 May 2017
Rubric(s): Health, Principles/General, Nutrition, Politics, Industry/Commerce
Topterms:Principle, General topics, Convenience food, Ready to eat products, Nutritional forms Tags:Healthy, Milk, Dairy products, Sugar, Sweets, Salt, Fat, Unhealthy, Meat, Meat consumption, Health

"By the turn of the century, one out of two Americans were overweight and a quarter of the population was classified as obese. In the battle for "stomach share," the processed food industry had already won the war. The only real battle left is waged daily in our grocery aisles: Prego or Ragu? Coke or Pepsi? The New York Times investigative reporter Michael Moss sits down with Steve Paikin to talk about what exactly the terms "all-natural" and "real fruit" mean, and the close relationship between the food lobby and the United States government."

00:09: The secret meeting in 1999 between the executives of the biggest food corporations, discussing the impact processed food has on health.

05:16: How the largest tobacco company, Philip Morris, became the largest food manufacturer in North America and its strategy concerning salt, sugar, and fat.

07:07: The food industry itself believes that America faces an obesity epidemic, partially caused by unhealthy dietary choices.

09:30: How children are targeted via advertising and what is the real nutrient content of products like Capri Sun and Kool-Aid.

11:37: Are consumers completely helpless in the face of those marketing strategies? Tips for a “mindful” approach to purchasing food.

15:03: Attempts to regulate unhealthy food distribution, plans to move the subsidies from highly processed foods to fruits and vegetables, and the potential impact of a “tax on junk food”.

17:40: Which is the number one source of saturated fat in the American diet and why our cheese consumption has tripled.

21:10: Why ending the subsidies for milk boosted the consumption of beef.

22:05: Does the responsibility for the obesity rates in America lie "in the hands of the food giants, in the mouths of the consumers or in the regulatory arm of government”?

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