Foundation Diet and Health

The best perspective for your health

The best perspective for your health

The best perspective for your health

The best perspective for your health

How Marketers Manipulate Us

Psychological Manipulation in Advertising
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7:08 English


Channel: Platform:YouTube
Published on:31 August 2015 Producer:Wendover Productions
Number of views: 167'440 on 18 May 2017
Rubric(s): Principles/General, Nutrition, Industry/Commerce, Ethics, Social / Religion
Topterms:Principle, General topics, Nonsense and seduction Tags:Healthy, Unhealthy, Health, Quackery

The purpose of the advertisement is not to inform you about the product and its features or to determine you to buy it right away. The purpose of the advertisement is to build an opinion and a brand image into the consumers’ minds.

Some of the marketing strategies are: appealing to people’s need to conform, promoting brand recognition and trust through repetitive exposure, influencing the attitude towards a product by manipulating the expectances, using celebrity endorsements, emphasizing the feelings associated with a product and not the product itself, etc.


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